Inspired by a papier-mâché balloon his son made and a trip to the dump, Myerscough was inspired to find another option.

“I saw all these plastic bottles there – which only have a 14-day lifecycle – but might spend 200 years in a landfill” said Myerscough.

Myerscough started with a milk carton which has gained some initial acceptance.  But will a wine bottle made of paper actually pass the often critical tastes of wine drinkers?  Considering screw caps – a superior solution to corks – have had trouble, will wine drinkers be able to give up their glass?

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Join Chef Suzanne Goin, business partner Caroline Styne (Lucques, AOC, Tavern), along with Chef David Lentz (The Hungry Cat) and honorary hosts Neil Patrick Harris and David Burtka, at the Second Annual  L.A. Loves Alex’s Lemonade event on Sunday, November 6, 2011 on the lawn of the historic Culver Studios Mansion.  The inaugural event was a huge success with more than 800 attendees, helping to raise over $300,000 for Alex’s Lemonade Stand Foundation.  Once again L.A. Loves Alex’s Lemonade will bring culinary greats together to raise funds and awareness for childhood cancer.

Culver Studios will provide the perfect backdrop for this decadent chefs cook-out. Award-winning chefs will be on hand to create their signature dishes, providing a chance for attendees to witness their culinary talents firsthand.  In addition to the fabulous food and drinks, the event will feature an exciting live and silent auction, as well as a raffle.

Please note that valet parking is available at the event.  Public parking is also available at the Ince Street (Trader Joe’s) parking structure.  Please do not park in the surrounding residential neighborhoods.

We hope that you will consider joining us for the Second Annual L.A. Loves Alex’s Lemonade Event.
WHEN: Sunday November 6, 2011 12:00 pm – 4:00 pm
WHERE: Culver Studios, Culver City, CA 90232 view map

CLERMONT, Ky., Oct. 24, 2011 /PRNewswire/ — Jim Beam® and Kid Rock are building on their long-standing relationship by partnering to help music and bourbon fans alike get out of their boring day-to-day routine and into a night where they can “Unleash Their Spirit” with the Brand’s newest bourbon, Devil’s Cut™.

The award-winning musician and Devil’s Cut came together this weekend and scoured Twitter to find guys 21+ talking about their dull weekend plans. Building off the newest innovation, Devil’s Cut Bourbon, and its unique production process – that unleashes liquid trapped within the barrel wood – a handful of unsuspecting guys were sent a personalized video from @JimBeamOfficial with special instructions on how to “amp up” their night straight from a rock star who can unleash with the best of them – Kid Rock.

Five lucky fans were challenged to “Unleash Their Spirit” with Kid Rock. He dished out five all-inclusive VIP trips to his concert inAtlanta next month to Twitter users who were in most need of a bold night out.

“Devil’s Cut is the go-to premium bourbon for situations when guys are forced to make the bold choice – do I go home and hit the sack, or go out and kick it up a notch?” said Rob Mason, Director, U.S. Bourbons, Beam Inc. “Because of his bold personality, Kid Rock is the perfect person to urge guys to make that choice to go out with their buddies for what could be an unforgettable night.”

Devil’s Cut “Unleashes”

What makes Devil’s Cut stand apart from the other bourbons – besides the bold but balanced and smooth taste – is the unique production process that goes into every bottle of the bourbon. The name plays off the bourbon-making term “Angel’s Share” – the portion of liquid lost from the barrel due to evaporation. After aging, some of the whiskey is left trapped within the wood of every barrel. Jim Beam extracts that bourbon trapped deep inside the wood and calls it the “Devil’s Cut” – the antithesis of the Angel’s Share.

After blending the extracted bourbon with extra-aged Jim Beam, the result is a bold, premium 90-proof bourbon with deep color, aroma and character—designed for those times when you just need to “Unleash Your Spirit.” Devil’s Cut is available nationwide for a suggested retail price of $23.99 for a 750ML bottle.

Unleashing Devil’s Cut Throughout 2011

Beyond the Kid Rock partnership, Devil’s Cut is supported by a robust media campaign that includes strong print and online presence to support the product launch and the “Unleash Your Spirit” promotion*. The promotion is giving bourbon fans the opportunity to enter for a chance to win a trip to New Orleans to be a part of Mardi Gras 2012 and ride the Devil’s Cut float withMaxim models. Devil’s Cut fans can enter the promotion at www.jimbeamdevilscut.com/unleash or by texting “UNLEASH” to 66937 from now until December 3, 2011.

For more information about Devil’s Cut, go to www.jimbeamdevilscut.com or visit us on Facebook® atwww.facebook.com/JimBeam.

Jim Beam is committed to social responsibility and advises legal purchase age consumers to drink smart®. Throughdrinksmart.com, Beam Global educates legal purchase age consumers about how to make responsible choices about alcohol.

About Beam Inc.:

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam® Bourbon, Maker’s Mark® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher’s® Scotch Whisky, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, Knob Creek® Bourbon, EFFEN® Vodka, Pucker™ Flavored Vodka, Larios® Gin, Whisky DYC®,DeKuyper® Cordials, and Skinnygirl® Cocktails.  The Beam portfolio includes 10 of the world’s top 100 premium spirits brands and some of the industry’s fastest growing innovations.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth.  Beam and its 3,200 passionate associates worldwide generated 2010 sales of $2.7 billion on volume of 33 million 9-liter cases.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

*Text “”UNLEASH”" to short code 66937 now, enter online by going to jimbeamdevilscut.com/unleash (where legal) during the sweepstakes period.

Standard text messaging rates apply.

NO PURCHASE NECESSARY. Must be a legal resident of the 50 United States or D.C. (except CA) and 21 years of age or older to participate. Void where prohibited. Subject to complete official rules, available at jimbeamdevilscut.com/unleash. ALL FIRST PRIZE WINNERS OF THE SWEEPSTAKES ARE REQUIRED TO PARTICIPATE IN THE CONTEST AS A CONDITION OF BEING AWARDED A FIRST PRIZE. Sweepstakes begins on August 15, 2011 at 12:00:01 a.m. ET and ends on December 3, 2011 at 11:59:59 p.m.  Contest begins on December 17, 2011 at 12:00:01 a.m. ET and ends on January 23, 2012 at11:59:59 p.m.

Jim Beam® Devil’s Cut™ Kentucky Straight Bourbon Whiskey, 45% Alc./Vol.
©2011 James B. Beam Distilling Co., Clermont, KY.
All trademarks are the property of their respective owners.

That’s the tagline for the newly release NUDE Vodka™, available now on Burns.   NUDE is a smooth tasting, ultra premium Vodka produced using ultra-clean Cascade Mountain spring water and a thorough filtration process giving it an incredible smoothness. 

The SpaTini

• 2 oz NUDE Vodka
• 2 oz Champagne
• 2 Mint Leaves

Served in an elegant martini glass. (1 rose petal garnish is the perfect finishing.)

Quick Facts:

• Five-times Filtered over Crushed Volcanic Lava Rock
• Distilled with Pure Cascade Mountain Water
• 100% Gluten Free (Made with corn)
• Born in the U.S.A. (Bend, OR)

GOLD Medal at the 2010 International SIP Awards
NUDE’s Stillmaster believes that vodka should be consumed like a fine wine, drunk pure as it is made. That is the foundation that NUDE Vodka™ lives by, our true ultra-premium vodka proves it!