‘Inveterate tinker, engineer and inventor’ Martin Myerscough, founder of Greenbottle, says that it’s a green solution that’ll work.
“I saw all these plastic bottles there – which only have a 14-day lifecycle – but might spend 200 years in a landfill” said Myerscough.
Myerscough started with a milk carton which has gained some initial acceptance. But will a wine bottle made of paper actually pass the often critical tastes of wine drinkers? Considering screw caps – a superior solution to corks – have had trouble, will wine drinkers be able to give up their glass?